Logistics, but make it cinematic.

One story, local everywhere.

Goodman operates at the scale of global logistics — and needed a brand campaign that could land in every market with cultural specificity, without endlessly reshooting.

Pipeline as a creative system.

Clemens Maurer led art direction — editorial, photographic, restrained.

We built a ComfyUI pipeline that took a master film and generated localised variants — wardrobe, setting, language — while preserving the visual signature.

HubSpot handled distribution and stakeholder approvals across regional teams.

Faster, more local, more on-brand.

A campaign delivered across markets in a fraction of the usual production time — with measurable improvements in local relevance and recall.