A global youth-basketball campaign rebuilt from concept to film using generative pre-viz, motion synthesis and AI-directed cinematography.
The NBA Basketball School needed a youth-focused campaign that could reach an audience as global and digital-native as the players it inspires — without losing the cultural specificity that makes the brand resonate.
A roster director led art direction and visual language, anchored by LaBooom!'s hoops-culture practice.
The studio built a generative pre-viz pipeline that let us iterate on shots, motion and lighting in hours instead of weeks.
Sora and Runway powered the moving-image work; Midjourney and ComfyUI handled key art and motion variants across markets.
A campaign that landed with cinema-grade craft and the velocity of social — and a pipeline the team can pick up and re-use on the next moment.
The tools, selected for the brief and orchestrated through our COLLIDE-AI pipeline.