Adaptive campaign variants generated and orchestrated through a custom diffusion pipeline — tuned for region, genre and viewer signal.
A streaming title launch needs to land differently in every market — but creative budgets don't multiply by territory. Disney+ needed a way to generate, govern and distribute brand-safe variants at the scale of every audience segment they wanted to reach.
We trained a custom diffusion layer on the title's visual codes — characters, palette, type — with brand-safety constraints baked into the pipeline.
ComfyUI orchestrated variant production; HubSpot routed the right creative to the right audience based on regional and engagement signals.
Roster director Kinda Play led art direction on hero key art; the pipeline took it from there.
Hundreds of variants, all on-brand, distributed against the audience signal — measurable lifts in engagement and meaningful production-cost reduction.
The tools, selected for the brief and orchestrated through our COLLIDE-AI pipeline.