Story · Meta

Creator-led, machine-amplified.

A social-first film series built with our roster directors and amplified through AI-driven engagement agents and creative variation at scale.

Meta
Client
Film Series + Agents
Discipline
2025
Year
Global
Region
The brief

Creator energy, scaled.

Meta wanted a creator-led film series that could behave like a creator's feed — responsive, prolific, contextual — while protecting brand consistency and the originating director's vision.

The approach

Direction in the loop, agents on the floor.

Roster directors led the original films, defining tone, framing and pace.

Variant generation through Runway, Sora and ComfyUI extended the series across formats and platforms.

Engagement agents handled real-time conversations, lead qualification and creative routing — keeping the director's voice present, scaled by Make and HubSpot.

The outcome

Always-on, never off-brand.

A film series that behaves like a feed — and a measurable lift in qualified engagement, with the director's intent preserved across every output.

Selected stills

From the work.

The AI stack used on this.

The tools, selected for the brief and orchestrated through our COLLIDE-AI pipeline.

Sora
Video
Runway
Motion
ComfyUI
Pipeline
Make
Automation
HubSpot
Orchestration
All projects Adyen

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