TheBird.AI director Labooom partnered with ITV Studios Australia to create a generative-AI film for a judges’ premiere performance on The Voice — built on a custom ComfyUI and Stable Diffusion workflow tuned for consistency across the stage’s many screens.
ITV Studios Australia needed a premiere moment for The Voice that felt bigger than broadcast — a judges’ performance amplified by a film that played live across the studio’s many stage screens. The look had to be cinematic and unmistakably new, and it had to hold together perfectly across every surface in the room at once.
Labooom led the creative as director, with Bob Connelly directing the AI craft and Shayne Carter producing through Now We Collide. The team built a custom ComfyUI and Stable Diffusion workflow purpose-made for the brief — not a single render, but a controllable system.
The hard part of a live stage is consistency. A performance plays out across a wall of screens of different shapes, ratios and resolutions, and the imagery has to read as one continuous world rather than a grid of mismatched clips. We engineered the workflow to lock visual style, colour and motion language while generating the multiple screen outputs each surface required, so the look stayed coherent from the centre stage to the wings.
Working hand-in-hand with ITV’s creative team — Joel Rasmussen and Rowena Rasmussen — the pipeline let us iterate on the film at the pace a live premiere demands, with human direction guiding every frame to the show’s standard.
The result was a premiere performance wrapped in a generative-AI film that filled the stage and held together flawlessly across every screen — proof that a custom diffusion workflow can meet the demands of live broadcast production, at scale and on time.
The tools, selected for the brief and orchestrated through our COLLIDE-AI pipeline.